Slim the Adults, Fatten the Kids.

As most of the western world is transitioning to healthier life-styles, there are unfortunately companies like Kellogg that is sending contradicting messages with their products.

Over the past 8 years, Kellogg has tried to make its way into the realm of healthy foods but selling products like “Special K” and “K2O Protein Water.” Through this they have been promoting weight loss and a healthier eating habits, which is a great idea for their customers and shows that they care about people’s health.

There’s only one problem.

All the commercials and ads that promote these positive things are directed primarily at adults, while all their junk foods are directed at children.

Studies have shown that eating habits are learned during infancy and by age three many preferences of food have already been made . In addition many children tend to mimic their mothers and fathers eating habits, so if they eat junk food and encourage it as part of their diet, their children will most likely follow the same behavior. If healthy foods however are a part of their diet and are encouraged, children will more likely be inclined to make better choices when eating. (Parenthood.com)



Kellogg is the leading producer of cereal and convenience foods in the world according to Ameritrade, which means that they have many customers eating their foods. Being such a prominent and influential figure in the market they have the ability to develop healthier foods and encourage better eating habits.