Tuesday, October 6, 2009

Does Kellogg Care?

Dear David MacKay, CEO of Kellogg,

When it comes to Kellogg’s, many of your products and commercials seem to spread delight and happiness among your target audience of children. But do you think that these children truly understand what they are consuming and what health affects they may endure in the future from eating bad food?

I am going to go with no.

Young children are generally not yet concerned with obesity and health problems, therefore are not concerned with what foods and snacks they eat. This is not ok, and Kellogg is taking advantage of the situation sending mixed messages about health and selling bad food to kids. It is our responsibility as adults, parents and teachers to take care of our children and raise them to eat healthy and be aware of what they consume.

I am coming to you as a concerned individual who was raised in a healthy organic home, as well as spent 8 years babysitting children of all ages. I have witnessed the differences in self-esteem, health and activity of those kids who eat healthy foods versus those that eat unhealthy foods. In addition I have read countless articles of the obesity epidemic the United States faces with young children and the rapid rise of juvenile diabetes and heart disease.

Please think about the future of all these children when releasing and advertising foods to them. You could help save their lives.

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