It's Not Real Fruit.

Most people when they grow up are constantly reminded of how important fruits and veggies are in a daily diet. Fruitsandveggiesmatter.gov explains how fruits and veggies are “critical to promoting good health.” They give people essential vitamins, minerals, and fiber that may help protect from chronic diseases such as stroke, other cardiovascular diseases, and certain cancers.

Although fruits and veggies are so vital for our health, we sometimes forget to incorporate them into our diets. The Kellogg Company has taken a clever strategy in marketing their kid-type breakfast foods by playing up fruit in their unhealthy products.

Fruit Loops, Pop-Tarts, and Applejacks are misleading to children since they advertise the idea that there is nutritional value just like what you would get with real fruit.

An article written in the Washington Post about Pop-Tarts, talks about Kellogg’s short lived marketing line "made with real fruit." Kellogg attempted to market its product with the idea that it was made with real fruit filling. It turns out that the actual filling is only made up of 10 percent fruit and the small amount of nutrients and vitamins that come from a Pop-Tart are added in and not actually from the fruit itself. In addition the non-fruit pop tarts, such as the Brown Sugar Cinnamon Pop-Tart has the same amount of nutritional value as those that are fruit related.

Although in 2006 Kellogg stopped advertising with the phrase "made with real fruit," it still needs clarify how unhealthy these foods really are. With the images of fruit and the names of fruit flavors on the boxes it still is misleading to children. Kellogg should let children know that these types are foods are not good for their health and they should focus on eating fresh fruits and veggies to get their daily intake of vitamins and nutrients.