Targeting the Sweet Tooth.

The obvious target audience for Kellogg’s sugary and fatty foods is children. How are they supposed to resist the bright colored, sugary goodness they could have in their mouth.

With all the fluff and excitement that these commercials bring to children, why should Kellogg darken their happiness by telling them that they could become overweight and develop health problems?

Well, here’s why: It could prevent them from developing diabetes and heart disease, and also reduce the annual death rate of 300,000 people caused by poor eating habits and lack of exercise. (Academy of Child and Adolescent Psychiatry)

Also according to the Academy of Child and Adolescent Psychiatry between 16 and 33 percent of children are considered obese in the United States and the numbers keep rising. Overweight children are more likely to become overweight adults, and the epidemic is costing our society $100 billion dollars annually.

Mr. MacKay, if you could help educate children on how to truly eat healthy and maintain good eating habits through your commercials and ads, wouldn’t you want to?

Before trying to take advantage of naïve children with kid-appealing commercials, please try and consider their future health and let them understand what it is that they are actually eating, and what kinds of foods they should be eating.

Although the Kellogg commercials appeal to kids and suggest that eating these product will make their day magical and fulfilled, Kellogg fails to tell them that the foods they are eating are not healthy and can actually affect their lives.

This Pop-Tart commercial is the most recent one released in 2009. As you will see when you watch the video, the commercial targets children with the misleading image that Pop-Tarts are a fun and good source for breakfast.